Launching Smart Health for Pharmacies CBA is launching CommBank Smart Health for Pharmacies, a new innovative omni-channel solution developed in collaboration with Scrypt Ventures, to transform the payments experience for patients and pharmacy providers. Smart Health...
SMS survey campaign case study by Sam Turner 01/10/2023 There’s been a lot of discussion, over the past few months, on leveraging data to boost campaigns that focus on customer retention to mitigate the impacts of 60 day dispensing. In the September issue I...
As community pharmacists, we all have our own personal skill sets, values, and characteristics when it comes to providing great customer service. If you ask any pharmacist, I’m certain they can tell you who has most influenced them about excellence in this area....
Welcome back! In part one, we discussed the ‘dos’ of bulk SMS marketing and the main points to remember when curating the perfect message to the perfect recipient list. This advice included steps often overlooked, such as personalising your messages and ensuring...
How much do you really know about marketing and how to put your best foot forward when creating marketing material? We as pharmacists speak to our customers every single day, including counseling on medication, guiding OTC product selection, and advising if/when...
